Amazon FBA
Outdoor Brand Amazon Launch
Representative project: Launching a new outdoor gear brand on Amazon with PPC strategy and listing optimization.
3 Months
Timeline
Strong launch sales
Result
The Challenge
A new brand entering a competitive category needed to build visibility quickly without excessive ad spend.
The Solution
Developed a targeted PPC campaign with optimized listing content to drive initial sales and reviews.
Engineering a Ecosystem
Security and speed are often at odds. We implemented a custom middleware layer reducing latency by 300ms.
"SoftBiz didn't just build an app; they built a high-performance infrastructure that scales with us."– CTO, Amazon FBA Client
Key Technical Wins
- Atomic Design System: 40+ reusable components ensuring consistency.
- Real-time Sockets: Websocket integration for instant transaction notifications.
- Optimization: 99/100 Lighthouse Performance Score.
Impact Analysis
Conversion Rate
145%
Page Load Speed
300% Faster
User Retention
85% Increase
Bounce Rate
40% Decrease
Visual Transformation
Before
After