E-commerce
LuxeFit: Scaling D2C Fashion
Scaling a D2C fashion brand from 6 to 7 figures using headless Shopify architecture.
3 Months
Timeline
300%
ROI
The Challenge
The existing platform was inflexible, limiting marketing campaigns and brand expression.
The Solution
Moved to a headless Shopify setup, giving the marketing team full control over the frontend while leveraging Shopify's robust backend.
Engineering a Ecosystem
Security and speed are often at odds. We implemented a custom middleware layer reducing latency by 300ms.
"SoftBiz didn't just build an app; they built a high-performance infrastructure that scales with us."– CTO, E-commerce Client
Key Technical Wins
- Atomic Design System: 40+ reusable components ensuring consistency.
- Real-time Sockets: Websocket integration for instant transaction notifications.
- Optimization: 99/100 Lighthouse Performance Score.
Impact Analysis
Conversion Rate
145%
Page Load Speed
300% Faster
User Retention
85% Increase
Bounce Rate
40% Decrease
Visual Transformation
Before
After