Fashion E-commerce Redesign

Representative project: Rebuilding a direct-to-consumer fashion brand's online store using headless Shopify.

3 Months

Timeline

Improved conversion

Result

A fashion brand's existing platform was limiting their ability to customize the shopping experience and run marketing campaigns.

Implemented a headless Shopify setup giving the team full control over the frontend while maintaining Shopify's robust backend.

Engineering a Ecosystem

Security and speed are often at odds. We implemented a custom middleware layer reducing latency by 300ms.

"SoftBiz didn't just build an app; they built a high-performance infrastructure that scales with us."– CTO, E-commerce Client

Atomic Design System: 40+ reusable components ensuring consistency.
Real-time Sockets: Websocket integration for instant transaction notifications.
Optimization: 99/100 Lighthouse Performance Score.

145%

300% Faster

85% Increase

40% Decrease

Before

After