PPC
B2B SaaS Demo Campaigns
Representative project: Using LinkedIn and Google Ads to drive demo requests for enterprise software.
6 Months
Timeline
Qualified pipeline
Result
The Challenge
An enterprise software company struggled to reach decision-makers at target companies.
The Solution
Used LinkedIn Account-Based Marketing to target specific job titles and companies with relevant messaging.
Engineering a Ecosystem
Security and speed are often at odds. We implemented a custom middleware layer reducing latency by 300ms.
"SoftBiz didn't just build an app; they built a high-performance infrastructure that scales with us."– CTO, PPC Client
Key Technical Wins
- Atomic Design System: 40+ reusable components ensuring consistency.
- Real-time Sockets: Websocket integration for instant transaction notifications.
- Optimization: 99/100 Lighthouse Performance Score.
Impact Analysis
Conversion Rate
145%
Page Load Speed
300% Faster
User Retention
85% Increase
Bounce Rate
40% Decrease
Visual Transformation
Before
After