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SOFTBIZ
Marketing

Hacking the Google Ads Quality Score

Feb 18, 2025Mia Garcia
Hacking the Google Ads Quality Score

Improve your ad position and lower your costs by optimizing your Google Ads Quality Score.

Quality Score is the metric that determines how much you pay per click. A higher score means cheaper traffic.

We break down the three components: Ad Relevance, Expected CTR, and Landing Page Experience.

"The future is not just about technology; it's about how we use it to solve human problems."

Author

Written by Alex Morgan

CEO & Founder @ SoftBiz

Alex is a veteran software engineer turned agency founder. He writes about the intersection of design systems, web performance, and the future of digital business. His work has been featured in Smashing Magazine and CSS-Tricks.